Changeology is about influencing the behaviour of human beings for the better. The book is relevant to change projects both large and small, and in almost any area of activity, but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, tobacco and drug use. It is aimed at a worldwide audience of professionals and individuals who are acting to make change in their corporations, cities and neighbourhoods, as well as in their own lives. The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and replaces them with the best of what we know from social and motivational psychology and lessons from projects that have worked. Changeology simplifies a vast body of theory and practice into six principles: buzz, hope, enabling environments, sticky solutions, 'can do' and the right inviter. These are explained with fascinating real-life stories and a look at the hard evidence. The book is written in an easy, accessible style, with plenty of anecdotes and stories. Links to workshops, the LinkedIn Group, the blog, and various resources, are on the author, Les Robinson's, Changeology page.

Evidencia experimental y clinica sugieren que en patologias como hipertension arterial, enfermedad isquemica coronaria, sindrome metabolico y diabetes mellitus tipo 2, puede "programarse" durante las primeras etapas del desarrollo fetal y manifestarse en etapas tardias, al interactuar con el estilo de vida y otros factores de riesgo adquiridos convencionales con el medio ambiente. Se ha sugerido que la practica regular de actividad fisica durante la gestacion, podria intervenir en la regulacion metabolica in utero, de los factores asociados a la programacion metabolica del adulto. El objetivo de este libro es presentar evidencia adicional y actualizada que apoyen el posible efecto entre la salud fetal intrauterina y la practica regular de actividad fisica durante la gestacion, en la prevencion de enfermedades cronicas no transmisibles en la edad adulta. La funcion endotelial, el estres oxidativo, la resistencia a la insulina, y la funcion mitocondrial son tratadas, como posibles mecanismos celulares y moleculares susceptibles a modificarse con la practica regular de actividad fisica durante el embarazo."